Gross Profit is the metric that fuels e-commerce.
Let us help you get it right.
9/10 of ecommerce stores are operating with wrong profit data (test yours with one question).
Throughout my years as a senior marketer for European companies such as Smartshake and Wickey, I've learned that accurate profit data is easier said than done.
Let me ask you this:
Are you calculating shipping costs based on exact delivery locations, order weights, and fuel surcharges?
If not, your profit calculations could be significantly inaccurate.
And those inaccuracies affect your advertising optimisation, monthly profitability reporting, and ultimately, your business decisions.
It doesn't matter whether you're using a SaaS platform or a custom-built solution.
I can help your team fix that.
What's included:
1. Gross Profit Accuracy Audit
Audit a representative sample of 50 orders to assess the accuracy of your current gross profit calculations, including product costs, shipping, fulfilment, discounts, and refunds.
2. Historical Profit Reconstruction
If inaccuracies are identified, recalculate the last 6–12 months of orders using your backend cost data.
Rebuild gross profit metrics at the order, item, and customer levels, across each market.
3. Customer Segment Profitability
Recalculate gross profit for your business's existing customer segments to understand which customer groups generate the most profit and inform customer acquisition strategies.
4. Profit Leak Identification
Identify unprofitable orders, products, and customer segments. Uncover the underlying causes, such as excessive shipping subsidies, discounts, fulfilment costs, or refunds.
5. Custom Technical Solutions (If Required)
Design and implement a tailored solution to automate profit calculations, manage complex unit economics, and integrate profitability data into your existing reporting infrastructure.
The Process
Step 1: Initial Consultation (20–30 minutes)
A short meeting with representatives from your Marketing, Logistics, and Finance teams to understand how your business currently calculates and stores profitability data.
Step 2: Profit Accuracy Audit
Analyze 50 representative orders to identify calculation errors and assess their potential impact.
Step 3: Historical Reconstruction & Analysis
Where inaccuracies are found, rebuild historical profitability and customer segment metrics, then identify profit leaks and actionable opportunities.
Step 4: Results & Recommendations
Deliver a summary of findings, corrected profitability data where applicable, and recommendations to improve business margins and customer acquisition decisions.
Let's fix your unit economics
Use for Free