Custom Analytics & Tracking Tools
Enterprise-grade analytics. Full data ownership. Minimal ongoing costs.
Why rent expensive analytics software when your business can own the infrastructure?
With our Data Ownership Framework, we recreate the core capabilities of leading analytics SaaS platforms, without adding technical overhead to your organization.
Built using established technologies such as Supabase, a platform maintained by dozens of engineers, starting at $25/month, and server-side Google Tag Manager.
Your team can use the solution without writing code, while authorized users can audit data and extract insights through Supabase's official MCP.
Why this is the right move for your business?
No vendor lock-in: Own your data and infrastructure without depending on proprietary SaaS platforms.
Significant cost savings: Potentially save up to $20,000 annually, depending on your current software subscriptions.
Laser-focused customization: Get attribution models, profit calculations, dashboards, and AI capabilities tailored to your exact business needs.
Feature Overview vs. SaaS
Attribution & Analytics
Alternative to Triple Whale or Northbeam
Consent-based User-ID graph with server-side event ingestion.
Self-reported attribution via optional Shopify app.
Data models.
Customized AI analysis with semantic layer and business context.
Official warehouse (BigQuery) integration.
All classical and custom attribution models.
Custom Data-driven attribution models via BigQuery integration (not included, but simple to set up).
Custom dashboards and PostgreSQL connectivity to Looker Studio, Power BI, and other BI tools.
Advanced Profit Tracking & Analytics
Alternative to ProfitMetrics or Reaktion.
Real-time gross profit calculations, including shipping surcharges, currency conversion fees, and other order-level costs.
Profit-based conversion tracking in GA4 and advertising platforms.
Customer lifetime profit analysis and optimization using original click IDs.
Post-refund profit recalculation and GA4 refund processing.
Profit metrics stored in Shopify order and customer metafields.
Custom dashboards and PostgreSQL connectivity to Looker Studio, Power BI, and other BI tools.
Custom layered AI-based analysis capabilities.
Official Supabase MCP.
Minimal Ongoing Costs
Our Data Ownership Framework uses established, enterprise-grade infrastructure with transparent, usage-based pricing.
Estimated monthly costs:
Supabase Pro: $25/month.
Additional database compute: $0–$20/month for higher workloads.
Server-side GTM hosting (Stape): $20–$100/month, depending on traffic volume.
Total estimated infrastructure costs: $45–$145/month.
This includes infrastructure supporting both attribution and advanced profit analytics.
Optional integrations, such as self-reported attribution, may incur additional charges.
Friction-less Adoption
Your team can simply open Claude, connect to Supabase through its official MCP integration, and ask questions about your data structure, calculations, or how the entire system works.
This means your business won't depend on us to maintain or understand its analytics infrastructure.
You're always welcome to keep us involved, but you'll never be required to.
That's how data ownership should work.
What clients say
Based on recommendations shared on my LinkedIn profile
“Javier profitably acquired hundreds of thousands of customers and developed P&L reporting solutions tailored to our brands’ needs.”
Mikael Bergström
Founder, Smartshake AB · Sweden
Europe’s #1 shaker bottle brand
“Javier’s analysis helped us identify opportunities to significantly optimise advertising spend.”
Rik Murray
Head of E-commerce, Wickey · Germany
Europe’s #1 swing set brand
“When it comes to marketing attribution, Javier means serious business. He knows the details inside out while keeping the bigger picture in mind.”
Johannes Wikström
Senior E-commerce Manager, Omniarch · Sweden
Achieve better insights while owning your data
Use for Free